Analytics

ADVANCED ANALYTICS FOR OPTIMISING ENGAGEMENTS & MARKETING SPENDS

The breadth of use cases available with us ensures that we are able to bring in a broad spectrum of techniques and cross-category experience to look at business problems. Also, with proprietary analytics platforms and solutions, we have been able to help clients improve their revenue or save costs across their customer and business value chain.

Meaningful Engagements with Customer Analytics

We are enabling organisations to gain superior customer insights, predict shopping patterns, lifestyle preferences, and providing them relevant and timely communications along with irresistible hyper-personalised offers. We provide bespoke analytical solutions for each step of the consumer journey:

Awareness & Conversion

Lead Scoring
Look alike & Custom AudienceModelling
Pricing & Promotions Modelling
Data Enrichments

Nurturing & Growth

Segmentation & Micro-segmentation
Customer 360 / Customer OneView
Behavioural Modelling
Satisfaction Survey
Hyper-personalisation
Maximising Customer LTV
Upsell and Crosssell

Loyalty & Retention

Churn Modeling
Loyalty Analytics
Win Back Strategy
CX Centre Analytics

Marketing Analytics to Optimize Marketing Spends

With application of modern technology and data science, marketers today can go beyond traditional media planning exercise and gain higher yields with their marketing spends. Our customer solutions predict the effectiveness of your marketing programs before launching it and optimize it to maximize the ROIs. We support marketing functions of the most innovative high growth consumer companies to large multinational enterprises to generate greater marketing effectiveness, improved campaign performance, and deliver enhanced customer experience.

Omni-Channel Attribution Modeling
Marketing Budgeting & ROI Analysis
Conversion Modelling
ORM & Sentiment Analysis
Purchase Driver Analysis
Competitive Advantage Analysis

Campaign Effectiveness Modeling
Market Share Prediction
Demand Forecasting
Next Best Action Recommendation
Journey Orchestration

ONEVIEW: GET A COMPLETE CUSTOMER 360 PICTURE

In the omnichannel world, customer touchpoints are commonly spread across multiple, disparate systems throughout the entire life cycle. Implementing a Customer OneView solution provides the necessary foundation for marketers to take advantage of Upsell and Crosssell opportunities, product recommendations, and win back churned customers. Essentially, OneView enables you to maximize Customer Lifetime Value and optimize channel spends

Leveraging OneView

OneView presents you with a unified 360 customer view for all your prospects and customers in a single golden record. While in most instances, it is the digital transformation and customer experience teams that own it and the marketing department sponsors the projects, its capabilities are widely leveraged across the organizations: