We understand the automotive market and to help you keep pace with the auto intelligence revolution, we have developed advanced data-driven solutions that cater to the three most important aspects of automotive ecosystem today keeping in mind the changing customer preference around ownership, brand experience while being cognizant of the rapidly changing automotive environment and challenges faced by the auto ecosystem today!

Customer preferences are changing around ownership

Mobility Trends

New mobility concepts and preferences are emerging - Ride sharing/ hailing, rent-as-you-go services etc

Access to Information

With the mobile, digital and social media proliferation customers have access to unlimited information at their fingertips

Unlimited Choices

Easier financing options, fuel efficient models and various choices have left the consumers spoilt for choice

Rising Incomes and Growing Infrastructure

Urbanization of rural population, rising incomes government initiatives for rural development is boosting demand

Rise of omnichannel

Customers use multiple devices and channels through out their purchase cycle- moving from multichannel to omnichannel will be key

Channel Preferences and Expectations

Dealership continues to play a significant role in sale and service, however customers demand better experiences


Category shift from product centric to customer centric

A paradigm shift in auto retail across key stakeholders – moving from product centric to customer centric operations across the value chain

key challanges in the Automotive industry

  • Tracking of enquiries through last mile at outlets
  • Recognition of repeat prospects
  • Building relationships with leads
  • Enrichment of prospect/lead data
  • Matching leads to sales executives.
  • Measuring sales satisfaction
  • Understanding of lost leads
  • Effectiveness of marketing campaigns
  • Driving repurchase among existing customers
  • Retaining customers at the outlet for free and paid service.
  • Improving quality of service across outlets.
  • Tracking and improving service satisfaction
  • Customer complaints tracking and resolution
  • Increase sales/retention of VAS - accessories, insurance, AMC, Extended Warrenty

View of automotive experience through customer lens


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